Showtime, Apple ink iTunes promo.(Apple Computer Inc. iTunes Music Store)(Brief Article)
Multichannel News, January, 2005
NEW YORK -- As part of a first-quarter acquisition campaign, Showtime has inked a promotional deal through which those who sign up for the premium service and keep it for three months will receive a $25 gift card good at any of Apple Computer Corp's retail stores or receive a $25 iTunes Music Store gift certificate.
The promotional period runs through March 31. Showtime executives say that distributors can use the campaign to promote the iTunes Music Store on their high-speed data offerings. In turn, Showtime is backing the effort with cross-channel spots, as well as a customizable direct mail initiative. The network has also created a sweepstakes around the second season launch of lesbian drama series The L Word, which will be promoted on Showtime and its...
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