Putting a premium on African-Americans: pay nets enjoy a big payoff targeting black viewers.(Special report: Black History Month)
Multichannel News, February, 2005 by Umstead, R. Thomas
When you consider the top-rated cable networks among African-American households, Black Entertainment Television, Turner Network Television and ESPN probably come to mind first. But in 2004, premium network Home Box Office ranked third among all households in that group on a total-day basis.
In fact, HBO and other premium services like Showtime, Cinemax, Starz! and Encore all rank among the top 15 highest-rated networks on a 24-hour basis.
With a heavy concentration on theatricals and a commitment to developing original programming that explores the lives, history and experiences of people of color, premium networks have enticed a significant number of African-Americans to pay about $12 a month in subscription fees.
"Being a premium...
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