Op Quartet backs 'Madness'; CSTV enlists teammates to promote streaming tourney-game package.(CSTV: College Sports Television)
Multichannel News, March, 2005 by Reynolds, Mike
College Sports Television has found some MSO teammates to promote its exclusive streaming-video package of the upcoming National Collegiate Athletic Association Division 1 men's basketball tournament. Comcast Corp., Time Warner Cable, Charter Communications Inc. and Insight Communications Co.
will give a promotional assist to CSTV's "March Madness on Demand" Internet subscription package, network president Brian Bedol said. For $19.95, broadband subscribers to the out-of-market package can view up to 56 games through the regional semifinal round. In late January, CSTV inked a two-year deal, plus options, with the NCAA and CBS SportsLine.com for exclusive video-streaming rights for out-of-market game coverage of the "March Madness" tournament. ...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
