Imake: making on-demand content creation easier: software gives small and mid-sized VOD providers a leg up.(On demand: where content meets technology: VOD * HDTV * DVR * ITV * HSI)
Multichannel News, March, 2005 by Stump, Matt
Imake Corp. unveiled a suite of content-creation software for video-on-demand content providers called OpenVision. The company, which already supplies Comcast Corp. and other broadband providers with VOD-asset-management tools, designed the OpenVision toolset so that content providers can digitally encode, manage and edit content and associated metadata in-house, rather than have third-party providers handle those duties.
"In the early days, we were a solutions/sale company," said Steve Sweeney, senior vice president of business development at Imake. "Today we're changing to a product/sales approach."
The OpenVision product suite is designed for the increasing number of midsized and small VOD providers, companies that may be shipping 50 hours...
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