PixelPlay brings Atari, Hasbro to ITV.(Gaming)
Multichannel News, April, 2005 by Stump, Matt
Software creator PixelPlay will produce ITV game versions of four classic Atari Inc. games and four Hasbro Inc. board games for its burgeoning digital set-top gaming business. The Hasbro games are Scrabble, Yahtzee, Monopoly and Boggle, while the Atari lineup includes Centipede, Asteroids, Missile Command and Breakout.
"This agreement with Atari makes it possible for PixelPlay to provide the depth of recognizable brands necessary to broaden the subscription gaming packages for all of our network service providers," said Ron Chaimowitz, CEO of PixelPlay, which provides games to Cablevision Systems Corp. and EchoStar Communications Corp.'s Dish Network. TETRIS FOR S-A PixelPlay also said it had retained Zodiac Gaming to develop a...
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