Oxygen brands a VOD pair: spinoffs will serve viewers parenting advice, karaoke music.
Multichannel News, April, 2005 by Moss, Linda
Looking to build additional brands, Oxygen will launch two entirely new networks--a karaoke offering and a channel about parenting--on video-on-demand this summer. Air Karaoke and Oh! Baby will roll out on Time Warner Cable in June and Comcast Corp. later this year. Both VOD networks are expected to be in l0 million homes apiece by the end of the year.
"This is the best way for us to launch new brands," Oxygen Media chairman and CEO Geraldine Laybourne said. Both VOD networks, with their unique content, are aimed at different parts of Oxygen's target audience of women aged 18 to 49. "In that group, there are some very big differences," Laybourne said. "Some of them are seeking relationships and some of them are having babies. So let's...
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