Programmers ready to go mobile: cable networks offer video 'snacks' for Microsoft's new short-form service.
Multichannel News, April, 2005 by Umstead, R. Thomas
In an effort to extend the reach of their content and brands, several basic-cable networks are offering vignettes of original programs for Internet download to personal media players. Scripps Media Group, NBC Universal and Fox Sports have licensed a plethora of original content to Microsoft Corp.
for distribution via its MSN Video Downloads online service. Subscribers to Microsoft's premium $19.95-per-year service, launched this month, can select cable content as well as non-cable movies, children's programming and music videos from the MSN Video Downloads Web site (www.msnvideodownloads.com). WMP 10 ON PMC Users can then download the content via computer, using Microsoft's Windows Media Player 10 software, to Portable Media...
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