Add host, sell VOD.(video-on-demand)
Multichannel News, May, 2005 by Donohue, Steve
When it comes to selling video-on-demand programming, cable operators and other distributors could learn a thing or two from hotel movie vendor On Command Corp. Case in point: Adding an attractive on-air host to a video-on-demand channel tends to keep the viewer glued to the television, and improves the chances that he or she will order a VOD movie.
While selling VOD content is a relatively new business for cable operators, On Command, which is owned by Liberty Media Corp., has been selling VOD movies to hotel guests nationwide for nearly 20 years. Until three years ago, On Command sold movies by running non-stop film previews on the channel hotel guests saw every time they turned on the TV. In 2002, the company reformatted the interface and...
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