Cable nets' upfront moving--slowly: few deals have been completed so far by basics.
Multichannel News, May, 2005 by Moss, Linda; Reynolds, Mike
Some cable executives were expecting their upfront activity to pick up this week, following the opening of the broadcast marketplace last week in which ABC reportedly finished its deals. At press time Friday, cable-network ad sales chiefs said that they were still talking with agencies and that completed deals were still few and far between.
"We're getting budgets in right now," a cable ad official said. That's in stark contrast to a year ago, when some major cable programmers moved before the broadcasters and had wrapped much of their upfront business before Memorial Day. TURNER, MTVN DEALS Turner Broadcasting System Inc. reportedly has completed a few early upfront deals, several sources said last week, but still had a lot more...
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