Showtime gives Xbox a plug.(howtime Networks Inc. and Microsoft Corp sign marketing agreements)(Brief Article)
Multichannel News, May, 2005
NEW YORK -- Showtime Networks Inc. and Microsoft Corp's Xbox video-game system agreed to marketing tie-ins that will give new Showtime customers free Xbox games and "starter" subscriptions to the "Xbox Live" multiplayer network. The promotions (valued by the companies at $100 or more each) start in May and run through the summer.
One offer gives new Showtime subscribers two free Xbox games. The other provides new Showtime subscribers with one free Xbox game, plus an Xbox Live starter kit that includes a 12-month subscription allowing Xbox console owners to compete with gamers around the world via a high speed internet connection. The kit also includes a communicator headset for online voice communication, game downloads and exclusive gaming...
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