Rainbow nets ready to fly US airways.(FOR THE RECORD)(Rainbow Media Group Inc.)(Brief Article)
Multichannel News, May, 2005
BETHPAGE, N.Y. -- Travelers flying US Airways can now find programming over the Rainbow, so to speak. Rainbow Media Holdings LLC has inked a deal to supply the carrier with programming from AMC, The Independent Film Channel, WE: Women's Entertainment and video-on-demand service Mag Rack.
Original programming from the Rainbow services will be rotated on a monthly basis and air in two-hour blocks on the airline's in-flight entertainment system on 767 and Airbus 330 flights. Passengers on 767s can watch the programming--including AMC's Sunday Morning ShootOut; IFC's signature series Dinner for Five; Mag Rack's Inside Weddings; and WE's Full Frontal Fashion--on overhead screens, while those aboard the Airbus units will have what is basically VOD...
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