Lining up small firms.(ENTERPRISE)
Multichannel News, June, 2005 by Farrell, Mike
Cablevision Systems Corp. plans to rebrand its Lightpath business-telecommunications unit and go hard and heavy after the small-business phone and data market, MSO chief operating officer Tom Rutledge said at an industry conference. Rutledge, who spoke at the Deutsche Bank Media & Telecommunications conference on June 6, said Cablevision plans to rename the business service Optimum Lightpath in the near future, to coincide with the Optimum brand on Cablevision's other video, voice and data products.
TARGETING SMALL BIZ Rutledge gave no time frame for the rebranding, but said the small business market--20 phone lines or less--represents a huge market for Cablevision. Cablevision passes roughly 500,000 small businesses in its footprint,...
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