Brand Builders 2005.(CENTURY AWARD WINNERS)
Multichannel News, June, 2005
They're some of the best in the business. On June 21, as part of the Promax & BDA conference at New York's Marriott Marquis, a small group of marketing and promotions pros will be awarded this year's Brand Builders Awards, sponsored by Broadcasting & Cable and Multichannel News. On the pages that follow, we highlight some of the honorees' achievements. Also included are mini-profiles of the 2005 winners of Promax & BDA's Century Award, marking a career of excellence in the television business.
Pat Mitchell
PBS president toughs it out By Paige Albiniak
PBS President and CEO Pat Mitchell has been head of the Public Broadcasting Service for only five years, but it hasn't taken long for her to make her mark.
Mitchell, along...
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