Meet Phil, Cable Guy: it's one Looney Tune.(weblogs)(Phil the Cable Guy cartoon)(Time Warner Cable)
Multichannel News, July, 2005 by Haugsted, Linda
Time Warner Cable is beginning to experiment with weblogs--the latest Internet fad--as a way to market its services. Web surfers visiting Time Warner South Carolina's site are now greeted by a cartoon character named "Phil The Cable Guy," who posts blog entries each day that tout cable programming and video-on-demand offerings.
The blog was created by Philip Looney, the division's sales channel development coordinator, who bears a striking resemblance to the Phil the Cable Guy cartoon, according to system reps. While Looney's job is focused on sales, readers won't get any hard pitches in Phil's blog. His entries, such as one last Thursday about Discovery Channel's "Shark Week" lineup, are more aimed at informing subscribers about cool cable...
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