DVR use: more TV, more fun.(RESEARCH)
Multichannel News, July, 2005 by Donohue, Steve
Cable and satellite subscribers with digital video recorders tend to enjoy multichannel TV more than consumers without the devices, but many viewers remain unaware that satellite providers and local cable operators offer DVRs, according to a study released last week. The Lieberman Research Worldwide study, commissioned by the Cable & Telecommunications Association for Marketing, found that a combination of wider channel choice and DVRs made for a more enjoyable TV experience for viewers.
"When compared to non-DVR owners who are aware of DVRs, 56% of owners say they like having so many channels to choose from, versus 47% of non-owners; and 35% say the enjoyment they receive from TV is better than ever, versus 29% of non-owners," CTAM said. ...
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