Television-ad growth will be a challenge.
Multichannel News, July, 2005 by Stilson, Janet
NEW YORK -- Reports about the death of TV advertising may be exaggerated, but major growing pains lie ahead for both advertisers and outlets as they adjust to shifts in media usage. That was the consensus on a panel last Tuesday at Pricewaterhouse Coopers's annual Outlook for the Entertainment & Media Industry conference.
$73.2B BY 2009 According to PWC, U.S. TV cable and broadcast networks will reap $73.2 billion in advertising, subscription fees and other forms of consumer spending by 2009, at a compound annual growth rate of 6.4%. Pure ad spending in the sector is projected to reach some $44.8 billion in 2009, based upon a rate of 5.9%. But prognosticators at the PWC panel sessions noted that ad growth won't come without some winces....
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