Itaas provides a bridge over the ITV river.(On Demand: WHERE CONTENT MEETS TECHNOLOGY: VOD * HDTV * DVR * ITV * HSI)
Multichannel News, July, 2005 by Stump, Matt
As broadband service providers move closer to launching more sophisticated interactive applications, software companies that aid content developers and technology vendors are playing an increasingly important role. Interactive-TV-service provider itaas Inc., which is perhaps best known for its development work related to Scientific-Atlanta Inc.'s ITV platform, actually boasts a client list of more than 60 companies.
They range from Time Warner Cable to Motorola Inc. to The Weather Channel. "We started in 1999 with ITV services and have grown into a product company," said Vibha Rustagi, founding partner, president and CEO. "We offer a suite of services, from system architecture and design, product development, certification, deployment and support...
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