Cable marketers get down to basics: ops go door-to-door and use other techniques to lure new customers.
Multichannel News, July, 2005 by Donohue, Steve
After years of attempting to enchant Wall Street by driving growth in high-speed Internet and other new businesses, some MSOs are shifting more resources to market their core business-video programming. Operators are dispatching door-to-door sales teams to pitch video and use products like telephone service to get new basic cable customers in the door.
MSOs say they're focused on attracting new video customers and keeping the ones they have. "While [high-speed data] has been has been a real success story for us--we expect the same thing to happen with Comcast Digital voice--that does not mean that we won't continue to have a strong marketing effort behind our video product," said Comcast Corp. senior vice president of marketing Marvin Davis. KEY...
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