Qualcomm's forward twist on mobile video.(MediaFLO technology enables multimedia transfer to mobile)
Multichannel News, July, 2005 by Grebb, Michael
Wireless-chip giant Qualcomm Inc. appears ready to launch its new mobile video service by late 2006--with a significant twist. The service--dubbed "MediaFLO"--will use its new "forward link only" (FLO) wireless-broadcast technology to sell multichannel content wholesale to wireless carriers, which will be able to customize packages for subscribers.
And it will use a slice of the UHF broadcast TV spectrum to do it. While still in development, Qualcomm's quirky new approach may help more efficiently pipe multimedia content over wireless networks--at least eventually. SUITED TO BROADCAST "Where FLO fits is that wireless networks are built largely to support communications," said Linda Barrabee, a senior analyst at The Yankee Group. "They...
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