Planet promo breathes fire.(Discovery Communications Inc. Animal Planet featured a fantasy program on dragons which fetched them a lot)(Brief Article)
Multichannel News, July, 2005
While some still might question the creatures existence, there was no doubting the interest viewers had in a special that Animal Planet premiered about dragons earlier this year. Working with talent from around the world, Animal Planet developed Dragons: A Fantasy Made Real, combining scientific fact and theory, computer animation and special effects to bring the mythical beasts to life.
The show represented a new step in the network's direction--and a significant financial investment. As such, the program needed to resonate with viewers. Executives decided supplementary programming, available on demand, would not only boost tune-in for the show but also lift usage for affiliates' VOD vehicles. For those efforts and the record-ratings for...
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