Starz readies interstitials for SVOD content.(ON DEMAND)(video-on-demand)
Multichannel News, July, 2005 by Reynolds, Mike
Starz on Demand is rolling out an array of new short-form content to help distinguish and promote its film offerings in the subscription video-on-demand realm. Subscribers to the platform are not only being greeted by animated rabbits that provide 30-second synopsis of films, but introductions and banter from former members of the Mystery Science Theater 3000 group, as well as an aspiring talent agent who just happens to be a rat.
The service is also looking to boost viewership through a sweepstakes tied to its interstitial fare and themed films. The short-form "file packages" can be accessed under the Starz On Demand navigation system icon called "Only Here." "The number one objective is to engage subscribers and drive usage of Starz on...
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