Comcast trumpets 'Rome': MSO plays out HBO's big-event series in a multitude of ways.(On Demand: WHERE CONTENT MEETS TECHNOLOGY: VOD * HDTV * DVR * ITV * HSI)
Multichannel News, August, 2005 by Stump, Matt
Comcast Corp. plans to launch its most ambitious video-on-demand promotion to date in August, a cross-platform, cross-network play built around Home Box Office series Rome, which starts its linear run Aug. 28. Prior to that premiere, Rome content will show up on Comcast's VOD platform.
But the MSO also has asked other programmers what related fare they have in their libraries that would work on VOD. "We asked all programmers to look around for Rome-related programming," said Page Thompson, Comcast vice president of national marketing for new video products. "The History Channel has a number of shows on Rome." That "other network" tie-in will be combined with Rome-related broadband content on Comcast Online, all promoted through various marketing...
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