Sportskool leaps a big hurdle.(On Demand: WHERE CONTENT MEETS TECHNOLOGY: VOD * HDTV * DVR * ITV * HSI)(Comcast Corp. launching sportskool)
Multichannel News, August, 2005 by Stump, Matt
The recent launch of sportskool by Comcast Corp. vaults the Mag Rack sister video-on-demand service to top of the heap inside Rainbow Media Holdings LLC's VOD group. The sports instructional network is now available in 10 million homes, which shows the power of a Comcast launch. Meanwhile, Mag Rack, without a Comcast deal, but in several more total MSOs, counts only 3.5 million VOD homes.
Still, Rainbow executives are pleased with the progress of both networks, and are about to launch presentations to Madison Avenue to add advertising as another revenue stream. "We feel there is a lot of momentum," said Dan Ronayne, senior vice president and general manager for Mag Rack and sportskool, who stopped in Denver recently to oversee a VOD shoot on...
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