Cable's answer to U.K.'s red button, called eTV, could be here soon.(TRANSLATION PLEASE)(understanding of enhanced television)
Multichannel News, September, 2005 by Ellis, Leslie
The late summer news from CableLabs that 16 companies accomplished a solid round of interoperability testing for "enhanced-TV" products seemed a useful entry into this latest chapter in the decades-long story that is ITV (interactive television). First things first: The "e" in "eTV" stands for "enhanced" By definition, eTV is a subset of ITV.
It exists to send nationally branded enhancements to a particular show or advertisement, as it is airing. The enhancements, or "triggers," relate to the content that's airing. If this sounds familiar, from prior and vendor-specific attempts--Wink comes to mind--there is a difference. It is this: eTV was designed within the MSO community to be nonproprietary, which eases national reach. Its architecture was...
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