Starz On Demand gets 'Incredible'.(On Demand: WHERE CONTENT MEETS TECHNOLOGY: VOD * HDTV * DVR * ITV * HSI)(The Incredibles to debut on Starz Encore Group L.L.C.)
Multichannel News, September, 2005 by Stump, Matt
September will mark a milestone for Starz On Demand, with the debut of The Incredibles Sept. 15--well in advance of the movie's Sept. 24 debut on the linear Starz service.
Though it started premiering movies via subscription video on demand early this summer, the box office gross for The Incredibles ($261 million) is far higher than the other movies Starz On Demand has debuted to date, so officials at the network will monitor very closely how the movie performs.
The art of balancing returns for the SVOD platform and the traditional Starz channel is a delicate process. Although the network doesn't live and die by the ratings, viewership and usage remains important to the linear Starz premium channel.
But usage on the VOD platform is...
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