Give your customers a carrot.(Cable television broadcasting industry)(Column)
Multichannel News, October, 2005 by Paskowski, Marianne
The news that fuel costs will soar 40% this winter sent chills down the spine of anyone who has a home to heat, including me, as I write this wearing a sweatshirt and bathrobe in mid-October. Wal-Mart Stores Inc.--the nation's largest retailer, which posted losses this past summer because of rising prices at the gas pumps--said last week, amid the much-anticipated bad news about rising home-energy prices, that it would immediately offer discounted prices for the upcoming holiday sales season, when it does its greatest volume.
That's far earlier than usual. So what does that mean for cable companies, whose products, like Wal-Mart's, are largely discretionary spending items? At least Wal-Mart is dangling carrots at its customers. Cable needs to do...
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