Dreams of the big bang: Universal HD awaits a universe explosion as it plots out a strategy of expansion.(SPECIAL REPORT: ON THE ROAD TO HI-DEF SUCCESS)(National Broadcasting Company Inc.)
Multichannel News, November, 2005 by Grossman, Andrew
NBC Universal's Jeff Gaspin has few clues about how many people are watching Universal HD, the high-definition channel his company launched about a year ago. He is sure of one thing, though: "There are a lot of my friends" watching. NBC Universal Cable's president of entertainment and content strategy says he has batches of e-mail messages and comments on the service from friends.
For now, ratings are almost beside the point for Universal HD. Instead, it's focusing on a game plan that hearkens back to the ancient days of television, when the NBC Television Network was a debutante. It's not just about selling a channel--it's about creating a demand for TV sets with programming that people really want to watch. NBC no longer cares about selling RCA...
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