Walking the retailer walk: Cox heads to stores to pitch HDTV service.(SPECIAL REPORT: ON THE ROAD TO HI-DEF SUCCESS)(Cox Communications Inc.)(High definition television)
Multichannel News, November, 2005 by Stump, Matt
Chances are, if you walk to any Best Buy or Circuit City store in Orange County, Calif., between now and the Super Bowl, you'll run into more than just the retail chains' salesmen. You're just as likely to find a Cox Communications Inc. employee, ready to explain the difference between cable and satellite HDTV service, attempting to steer you in Cox's direction.
Branching out into retail is now a standard part of cable's multipronged marketing strategy to drive HD set-top penetration. And Cox's Orange County system is among those on the HD marketing forefront. There will be 16.2 million households with an HDTV set by year's end, according to Bruce Leichtman, president of Leichtman Research Group. He also estimates that 5 million cable and 1.5...
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