Shattering windows the high-def way: Mark Cuban's provocative movie plan is starting to show results.

Multichannel News, November, 2005 by Toumarkine, Doris

Mark Cuban and Todd Wagner, partners in 2929 Entertainment LP, are rattling the traditional movie distribution windows. And their strategy of harnessing HDTV technology to a "day and date" release is leaving theater exhibitors shaken, and TV executives stirred. In denying theaters exclusivity, the company takes an all-in-the-family approach: 2929's distribution arm Magnolia Pictures Inc.

sends feature films from production unit HD-Net Films to the HDNet Movie Channel, as well as 2929's theater chain, Landmark Theatres. The company is also expected to announce simultaneous DVD release plans soon. "Film's visibility and marketing value declines over time. Day-and-date release, on the other hand, allows the content to be monetized when it has its...

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