Net gain for YES affiliates: regional ties its first promo to Jersey pro-hoops squad.(Yankees Entertainment and Sports Network L.L.C.)
Multichannel News, December, 2005 by Reynolds, Mike
Executives at Yankees Entertainment and Sports Network are in a full-court press, looking to finalize deals and details for the channel's first-ever local ad sales promotion. The regional sports network is Keying the January/February promotion off a "Nets Seats 'n' Greets Sweepstakes," in which a randomly selected grand-prize winner will receive VIP treatment for four at a New Jersey Nets National Basketball Association game, including floor seats; a place in the "high-five" line during player introductions; an autographed team basketball; and hotel accommodations.
Moreover, the New York City-area service is also offering a first prize of two preferred seats and a Nets/YES goodie bag to a winner from each participating affiliate. "Previous...
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