Microsoft to reinforce its Media Play: music, movies may be in store.
Multichannel News, December, 2005 by Donohue, Steve
Microsoft Corp. plans to ring in the New Year, with a fresh campaign to make its Windows Media Player the dominant way to deliver downloadable content to television sets, personal computers and handheld devices. And it is bringing in reinforcements. The software giant next month will roll out a new version of the media player which executives say will change the experience of watching Internet-delivered video.
Already, MTV Networks has announced it will roll out its own music download service on this new version of Microsoft's player, competing with Apple Computer Inc.'s iTunes and Real Networks Inc.'s Rhapsody. But that's just the tip of what Microsoft says will be a growing mountain of content geared for its player. At the Consumer...
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