Comcast's Super Bowl play: NFL Network, operator to make a big splash at 'big game'.(MARKETING)
Multichannel News, January, 2006 by Reynolds, Mike
Comcast Corp. and the NFL Network have some big plans for the Big Game. With Super Bowl XL scheduled for Ford Field in Detroit on Feb. 5, the nation's largest cable systems operator and the pro pigskin programmer look to execute a game plan aimed at raising their profiles in the area and with visitors embarking to Motown for the National Football League's championship contest.
"We did some things with Comcast in Jacksonville [site of Super Bowl XXXIX], but this is a much more extensive effort," said NFL Network vice president of affiliate sales and marketing Art Marquez. "One of the great things NFL Network can do is provide a lot of different opportunities for the host cable company to associate itself with the Super Bowl."
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