The nuts and bolts of broadband video: Cable Networks' build-it-ourselves approaches vary.(TECHNOLOGY)

Multichannel News, January, 2006 by Arlen, Gary

Cable networks are taking "do-it-yourself" approaches as they create or adapt video-channel content for use on broadband services. Brands as diverse as Cable News Network, Starz, MSNBC and Showtime have built their own capabilities and are relying on off-the-shelf software and hosting resources.

One example of that is CNN Pipeline, the multiscreen news-on-demand Internet service that debuted in early December. Susan Grant, executive vice president of CNN News Services, noted that Pipeline is built on the same infrastructure and backbone currently used for CNN.com. That includes the hosting facilities run by America Online, a cousin company within the Time Warner Inc. empire. TURNER'S CHALLENGES Grant and Monty Mullig, Turner Broadcasting...

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