Originals with urban appeal: Starz seeks a niche with programs for young adults.(Starz Entertainment Group)
Multichannel News, February, 2006 by Umstead, R. Thomas
Starz Entertainment Group is looking to establish a beachhead in the original-programming arena with the launch of several new series targeted at urban young adults. While Home Box Office and Showtime Networks have made inroads with original series, Starz has relied mostly on theatrical releases and the occasional original documentary to attract subscribers and viewers.
The company's StarzEdge multiplex service next week will launch lacked, a planned quarterly series that provides a forum for stars from the entertainment and music communities to flex their creative muscles, according to David Charmatz, Starz senior vice president of channel management. The March 4 premiere episode will feature rap star Ludacris. "We gave the floor to [Ludacris]...
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