BET retunes its spinoff jazz channel.(Black Entertainment Television Inc.)
Multichannel News, February, 2006 by Umstead, R. Thomas
In an effort to broaden its format and audience, Black Entertainment Television will reposition its BET On Jazz network to offer additional genres and long-form entertainment programming. The rebranded BET J network will debut March 1 with a new distribution deal with DirecTV Inc., putting it in more than 20 million homes, according to network executive vice president and general manger Paxton Baker.
While BET J will continue to offer classic jazz music videos, concert and artist-profile programming throughout the week, the network will switch tunes and program mostly Caribbean-based music programming on Saturdays and more smooth jazz and neo soul programming, featuring artists like Erykah Badu and Jill Scott, on Sundays. "After spending time...
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