Roberts Pitches merits of on-demand ads.(Brian Roberts)
Multichannel News, February, 2006 by Farrell, Mike
New York -- Extolling on-demand service results--like logging 1.4 billion orders in 2005--Comcast Corp. chairman and CEO Brian Roberts said advertisers eyeing targeted audiences should take a closer look. Roberts, speaking at the Business Week Media Summit last Wednesday, compared the power to advertisers of on-demand programming to Internet search giant Google Inc.
"Why is Google so valuable? Because it gives you, after a very targeted search, access to those of us who did the search," Roberts said. "It's an advertiser's dream. If we can morph the television model into that targeted just-what-people-want world and then deliver that to advertisers--hello, cable is in the best position to do that." And because Comcast, the top U.S. cable...
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