Ads ask: 'Where Do You Vongo?'.(Starz Entertainment Group ad campaign)
Multichannel News, February, 2006 by Reynolds, Mike
With a new ad campaign, Starz Entertainment Group is not only interested in building brand awareness for its new subscription Internet movie service, but introducing consumers to a new verb. "Where Do You Vongo?" is the new tagline for SEG's Vongo broadband service, which launched in January and proffers more than 1,000 movies within Starz's premium service library, as well as current pay-per-view films.
These titles and other video content are downloaded and then can be played back on Windows-based PCs, laptops, TVs and select portable media devices. Subscriptions cost $9.95 per month, while PPV films are available for $3.99 apiece. "We want to build awareness and get consumers to start using Vongo as the term for the act of video downloading,"...
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