Nat Geo, Petco Unleash "Dr. Phil for Dogs".(National Geographic Channel and Petco Animal Supplies' marketing campaign)
Multichannel News, March, 2006 by Kuhl, Craig
By Craig Kuhl Series Host's In-Store Appearance Boosts 'Dog Whisperer' Viewership When Cesar Millan, host of National Geographic Channel's Dog Whisperer appeared earlier this year at a Petco pet supply store in New York City, over 600 people and their pets turned out to meet this "Dr.
Phil for dogs." What followed during the next three weeks was a classic joint marketing and promotions effort aimed at leveraging the strength of Nat Geo's popular series and host, along with the advertising and marketing clout of Petco Animal Supplies Inc. and its nearly 800 retail stores. "We took an organic idea and integrated it across all platforms, linking the show with a great partner, Petco," National Geographic Channel senior vice president of...
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