Gap evident in mobile desires.(RBC Capital Markets conference)(survey of consumers about mobile services)(Brief article)

Multichannel News, March, 2006

NEW YORK -- What consumers want and what mobile industry experts think they want may differ. At a March 2 RBC Capital Markets conference here, 100 wireless service and content providers, analysts and advertisers were asked what consumers wanted to do on their mobile devices. Some 63% said watch TV or movies, and 72% said they would embrace ads that reduced usage costs.

But another RBC survey, of 1,001 consumers, found only 23% wanted to watch TV and 20% would accept ads. "This discrepancy is likely due to the fact that we are in the early stages of an evolution in mobility," said RBC's Scott Collins.