ESPN to Stream World Cup.(2006 FIFA World Cup)(Entertainment and Sports Programming Network)
Multichannel News, April, 2006 by Stump, Matt
By Matt Stump The worldwide leader in sports believes its coverage of the planet's largest sporting event will provide a carriage assist for its broadband service. All 52 matches of the 2006 FIFA World Cup matches ESPN and ESPN2 will televise from Germany, scheduled from June 9 through July 9, will appear on its broadband ESPN360 portal.
Broadband subscribers will view the same feed as television audiences, including sponsor messages and commercials. (The remaining 12 matches airing on broadcast cousin ABC aren't part of the package.) 'It's another way to serve the sports fan,' said ESPN senior vice president of new media John Kosner. While cable counts 24 million broadband subscribers, ESPN360 is in only 8 million homes, through...
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