MTVN Phones In Mobile Content.(MTV Networks Inc. offering video streams for mobile-phones)
Multichannel News, April, 2006 by Brown, Karen
By Karen Brown MTV Networks has always taken its programming cues from trends among its youth-oriented audiences -- and these days that is prompting a major drive into the burgeoning world of content aimed at mobile-phone screens. With an average of 2.5 million mobile video streams from all MTVN properties, including MTV: Music Television, VH1 and Comedy Central, served up per month on Verizon Wireless, Sprint Nextel Corp.
and Amp'd Mobile services during the first quarter of 2006, it appears the programmer's audience is climbing on board. Van Toffler, president of the MTV Music Group will talk about the TV music programming house's ride into mobile programming at this week's CTIA Wireless show in Las Vegas. He is among a lineup of cable...
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