Dialing Into Callers' Lifestyles.(mobile virtual network operators offer creative services)
Multichannel News, May, 2006 by Brown, Karen
By Karen Brown New Mobile Operators Tailor Services In the U.S. cell phone market, the key competitive driver is no longer just creative ways to price for talk time. Now, mobile operators are also dialing directly into callers' lifestyles. Mobile service upstarts ranging from tech-savvy Helio to blue-blooded Voce are tailoring multimedia content and handset features to fit the interests of specific kinds of subscribers.
That includes everything from real time video alerts on Major League Baseball games from ESPN Mobile to video clips of drunken fratboy pratfalls from Collegehumor.com, via young-adult oriented Amp'd Mobile. And by the end of this year, mobile services will debut that offer choices literally from cradle to grave, ranging from...
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