Playboy Preaches Control.(Playboy Enterprises Inc. service introduction)
Multichannel News, May, 2006 by Umstead, R. Thomas
By R. Thomas Umstead Adult-Content Giant to Offer Lessons On Keeping Kids Away From Racy TV Christie Hefner is about to launch a crusade: Teaching Americans how not to watch TV they might find offensive -- such as Playboy TV's sexually-seasoned programming. Playboy Enterprises Inc.
is about to begin cultivating video- and communications-industry support for a long-term educational initiative -- in both English and Spanish -- that will teach parents how to use various content-control devices and ratings guidelines. And it intends to gain air time on cable-television channels to do so. The purpose? To help parents keep unwanted programming from the eyes of children. The campaign is supported by a slick, visually rich, interactive Web...
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