BET Chases Ad Gains.(Black Entertainment Television Inc. advertising management)
Multichannel News, May, 2006 by Umstead, Thomas R.
By R. Thomas Umstead Original Series, UPN's Demise Could Help in Upfront New York-- Fresh off its flashy upfront presentation here last week, Black Entertainment Television believes that its unprecedented slate of eight new original series, combined with the demise of broadcast network UPN, will translate into additional advertising revenues for the 2006-07 TV season.
The 81.7 million-subscriber service will look to fill the void for advertisers that looked to reach African-American viewers through UPN, which offers a number of popular Black-aimed shows. UPN and The WB will merge to create The CW, set to launch next September. "UPN's departure leaves a vacuum in the marketplace," BET chairman and CEO Debra Lee said in a recent interview...
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