G4 Rolls Out Car to Drive Interest at Comic Con.(Brief article)
Multichannel News, July, 2006 by Haugsted, Linda
By Linda Haugsted Gamers, comics and cars: Somehow they all go together, so G4 has taken advantage of that affinity. The channel aimed at video game fans has formed a partnership with Toyota Motor Corp. USA and Image Comics to create a rolling comic book. The partners debuted the car, a Toyota Yaris, at this weekend's Comic Con International in San Diego.
The car, displayed at G4's booth there, was painted with the art and storyline from an Image Comics book, Fear Agent . If attendees 'toured' the entire car, they could read the entire episode of the comic's debut. To further drive traffic to G4's convention location, the comic book publisher provided Fear Agent trade paperbacks, which were given to the first 1,000 fans that signed up at...
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