CTAM, CEA Team Up to Market High Def.(Consumer Electronics Association)(Cable and Telecommunications Association for Marketing)
Multichannel News, July, 2006 by Donohue, Steve
By Steve Donohue Boston- Cable marketers have reached an agreement with the Consumer Electronics Association to team up on a project to educate consumers about the cut-off of analog broadcasting in 2009. The agreement, announced by CEA president Gary Shapiro last Monday (July 17) here at the CTAM Summit, is noteworthy, considering Shapiro has stated previously that the quality of programming delivered by DVD players was incentive enough for consumers to buy HDTVs.
'We believe we have to educate people to make them understand what HDTV is,' Shapiro said on a panel that also included HDNet CEO Mark Cuban. 'We think HDTV is ready for primetime. It's not just about great sets - it's about great programming,' Shapiro said last Monday. ...
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