ESPN"s Cup Will Run Over.(Entertainment and Sports Programming Network)(broadcasting rights)(Brief article)
Multichannel News, July, 2006 by Reynolds, Mike
By Mike Reynolds Strong Showing for Tourney Will Yield MLS Rights Deal While French soccer icon Zinedine Zidane's head-butt of Italian defender Marco Materazzi in overtime during the final will be the enduringly sad tableau for World Cup 2006, ESPN executives in Bristol, Conn., could be forgiven for being out of their heads with soccer for other reasons, though.
Not only did the World Cup provide strong ratings and viewership for ESPN, ESPN2 and ABC's live coverage of the 64-match tourney (see story below), but The Walt Disney Co. networks are about to up the ante with futbol. Scott Guglielmino, ESPN vice president, programming said the company expects to complete a new contract for rights to Major League Soccer and the U.S. men's and...
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