Win Some, Lose Some.(evaluation of television programs)
Multichannel News, August, 2006 by Brown, Karen
By Karen Brown Providers Discover What Content Works - And What Doesn't Nielsen Media Research announced late this spring that it would be developing a means to rate on-demand programming, just as it does linear TV. But service providers aren't waiting for the first results from that ratings system - which began measuring content July 31 - to start spotting patterns of what works and doesn't work in video-on-demand programming.
And that information is already being used to shape the VOD content picture. One area that appears to be striking a chord with on-demand users is music. Time Warner Cable figures indicate music constitutes 24% of the operator's total on-demand content usage, and Comcast On Demand has received a similar response to its...
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