Quick Hits.(Lime and Captivate Network sign deal)(Comcast Corp. to open call centers)(Women's Entertainment Channel signs marketing deal with Maybelline New York and Garnier Fructis )
Multichannel News, September, 2006
By Staff Lime Seeks Elevation With Office-Ad Deal Staff New York -- Now some office workers can get health and ecological tips from Lime while the elevator takes them to and from their jobs. Lime, the TV-network and multiplatform purveyor of information about how people can lead healthier and greener lifestyles, has signed a deal with Captivate Network, which provides content to professionals through screens on its commercially supported elevator network serving premiere office buildings throughout North America.
The Lime content will be taken directly from existing content found on its Web site (www.lime.com ), with tips ranging from the benefits of coconut juice to items people can consider when switching to an organic diet. ...
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