Google Searches For Foothold in Video.
Multichannel News, October, 2006 by Donohue, Steve
By Steve Donohue Purchasing YouTube Will Bring Copyright, Competitive Challenges MSNBC vice president of primetime programming Bill Wolff said he began to realize just how powerful viral-video Web sites were in August, after a clip of Connie Chung singing an off-key version of "Thanks for the Memories" was downloaded more than a half-million times on YouTube.com and other Web sites where visitors shared clips.
"If Connie had any idea that was going to happen, we would've done it sooner," said Wolff, referring to Weekends with Maury & Connie , which MSNBC cancelled after it averaged just 232,000 viewers a week. CEO Eric Schmidt and the founders of Internet search giant Google demonstrated their confidence in the potential of viral videos...
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